Bold Integrated Payments

BOLD Brand Guidelines

I Company Culture

II Brand Identity

III Web and Social Media

Company Culture/Focus

BOLD‘s Three Uniques

  • Lion Share of the Revenu with Complete Transparency and Control of Your Pricing and Portfolio
  • Relationship/Concierge Level of Service
  • Software/POS Focused/Experience/Expertise

Core Focus

Our passion is building trusted relationships by servicing excellence

Our Niche

We provide payments solutions for system integrators

    BOLD Core Values

    • We are All In
    • We are Human
    • We Dare to be Different

    Brand Identity

    The focus of this section of the guide will be branding.

    The logo, color palette, typography, and terminology will be discussed. At the end, a brief overview will be given on the dos and don’ts of using the mentioned elements.

    Whether in company communication or visual identity, it is very important that content remains consistent and on brand. The goal is to clearly lead our audience to recognize, remember, and connect to what BOLD represents.

    The BOLD Logo

    Click on the image below to download a high-res PNG File (Right Click>Save Image As…”

    Bold logo: dark blue wordmark with a teal diamond-shaped icon replacing the 'o' and a teal period.

    Standard Green

    This is the general BOLD Payments logo. It should be consistent and used to support the brand as much as possible.

    Brand logo: teal geometric circular mark with a diamond cutout on the left and a small teal dot on the right on a white background.

    White Logo

    For instances where a light logo is needed for a dark background, a BOLD White Logo can also be used..

    The BOLD Colors

    For brand consistency, it is very important to use the following color identifiers below for marketing text, images, and backgrounds.

    Primary

    HEX #3592ca
    RGB 53 146 202
    CMYK 74 31 3 0

    Primary

    HEX #3592ca
    RGB 53 146 202
    CMYK 74 31 3 0

    HEX #FFFFFF
    RGB 255 255 255
    CMYK 0 0 0 0

    HEX #FF9F00
    RGB 255 159 0
    CMYK 0 38 100 0

    HEX #87FF00
    RGB 135 255 0
    CMYK 47 0 100 0

    BOLD Typography

    When possible (especially when creating marketing collateral), the following fonts are best suited for representing the BOLD brand.

    Futura PT Demi

    (Download)

    When possible, Futura PT should be used for all headings, body of text, and digital content.

    Montserrat

    (Download)

    If Futura PT is not available, Montserrat is a common font and can be used as an alternative.

    Typing the

    Name BOLD

    The “BOLD” name offers a wide array of versatility. To place more emphasis on the BOLD name and remain consistent, please remember to use all CAPS and bold font when possible. 

    Web and Social Media

    Voice/Tone

    Tied with the BOLD Core Values, the voice used to represent the business should reflect the following:

    1. Creative
    2. Solution Oriented
    3. Collaborative
    4. Personable
    5. Accurate

    The BOLD tone remains captivating, casual, and creative. Blog posts may require more expert critique, while social profiles are jovial and interactive.

    Dos

    • Stay on brand.
    • Use proper grammar and capitalization.
    • Professionally represent the purpose, style, and tone of the content being shared.
    • Leave at least one hour in between posts.
    • Frequently interact and engage wit shared
      content, whether that be a blog or social
      media post, and other users on said
      platforms.
    • Reference BOLD Payments accounts social
      media accounts or website whenever
      possible.

    Don’ts

    • Use a grainy image or logo to represent the
      company.
    • Use excessive lettering or communication
      that may be perceived as spam.
    • Post content back to back.
    • Ignore comments, requests, or questions
      concerning a social media post, blog, or
      email.
    • Add lters, borders, vignettes, textures, or
      additional text to premade BOLD Payments
      creative content.
    • Use irrelevant hashtags.

    Acknowledging Holidays and Periods of Observance 

    Due to the diversity of our clientele, staff, and social media followers, BOLD Integrated Payments remains a neutral stance on holidays, observances, political and social movements. Therefore, BOLD limits social media posts and email marketing to recognizing the federal holidays we officially celebrate. While we understand the importance of recognition for many groups and public figures, BOLD limits outbound campaigns and responses to the following federal holidays:

    • New Years Day

    • Memorial Day

    • Independence Day

    • Labor Day

    • Veteran’s Day

    • Thanksgiving

    • Christmas Holidays

    Further Questions on Representing the BOLD Brand?

    Fill out the form below to contact the BOLD Marketing Team.

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