As we approach the holiday season, Independent Software Vendors (ISVs) and Value-Added Resellers (VARs) are uniquely positioned to help small and medium-sized businesses (SMBs) navigate a crucial sales period. With holiday season sales projected to reach $1.328 trillion, marking a modest 4.5 percent increase from last year, the stakes are high, especially for SMBs competing against larger entities with more resources.

Early Shopping Trends and Omni-Channel Strategies

One key trend is the shift toward early shopping, with one in four consumers beginning as early as September. ISVs and VARs can encourage their SMB clients to capitalize on this trend by utilizing customer relationship management (CRM) software to target campaigns through text or email. Additionally, implementing omnichannel solutions, including inventory integration across various touchpoints, is vital for bridging the gap between online and offline channels. This includes popular services like Buy Online, Pickup In-Store (BOPIS), which caters to last-minute shoppers.

Gift Card Solutions and In-Store Analytics

Another effective strategy is offering omnichannel gift card solutions, tapping into the 76 percent of Americans who purchased gift cards in the last year. In-store analytics also play a crucial role during the holiday rush. By recommending tools like customer counting, geotargeting beacons, and in-store sensors, ISVs and VARs can help retailers analyze crucial metrics such as traffic and dwell time, aiding in staffing decisions and optimizing the customer experience.

Enhanced Security Measures and Mobile Solutions

Security is paramount during the holiday season. ISVs and VARs can support retailers by offering advanced security and surveillance solutions, including IP video systems that integrate with POS or analytics solutions. Additionally, guiding retailers in implementing mobile solutions, such as mobile POS systems for faster checkouts and mobile payment options, can streamline operations, catering to the busy holiday shopper.

Capitalizing on Small Business Saturday and Social Media Trends

While large retailers may dominate Black Friday with significant discounts, SMBs often find more success focusing on Small Business Saturday. ISVs and VARs should advise SMBs to leverage marketing materials that emphasize the importance of supporting local businesses. Moreover, with the rising influence of social shopping, SMBs should be encouraged to harness social media platforms, as these are predicted to be highly effective in driving sales.

Optimizing E-Commerce Experiences

Online shopping continues to grow, necessitating fast, convenient, and friction-free e-commerce experiences. ISVs and VARs should ensure their clients’ websites are user-friendly across all devices, with streamlined checkout processes and multiple payment options. Payment tokens can offer a more convenient checkout experience for returning customers by securely storing their payment data.

The Role of ISVs and VARs as Trusted Advisors

By acting as trusted business advisors, ISVs and VARs can strengthen their relationships with SMB clients, helping them navigate the competitive holiday market. Recommending the right solutions and integrated payment options empowers merchants to maximize every opportunity for holiday sales.

As we head into this festive season, it’s an opportune time for ISVs and VARs to step up and guide their merchant clients through what promises to be a highly competitive but potentially lucrative period. With the right strategies and technological support, they can help SMBs not just survive but thrive, setting the stage for long-term success and solid partnerships.

BOLD stands ready to partner with you in this endeavor. Our suite of services and solutions is specifically designed to address the diverse needs of your SMB clients, ensuring they are well-equipped for the holiday season and beyond. From integrated payment systems to cutting-edge analytics tools, our goal is to provide you with the resources necessary to support your clients’ success. Reach out to us today to learn more about how we can collaborate to maximize the holiday sales season. Together, let’s pave the way for a prosperous end of the year, setting a strong foundation for continued growth and partnership in the years to come.

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