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Payment Processing Essentials for Small Businesses

Payment Processing Essentials for Small Businesses

by Ali Farrar | Jul 1, 2024 | General Merchant Processing, Industry Trends, Marketing

For small businesses, efficient payment processing isn’t just a convenience—it’s a necessity for survival and growth. As the digital economy expands, understanding the ins and outs of payment processing is critical for any small business owner looking to...
How ISVs and VARs Can Market Dual Pricing

How ISVs and VARs Can Market Dual Pricing

by Ali Farrar | Jun 13, 2024 | General Merchant Processing, Industry Trends, Marketing

As the demand for flexible pricing options grows, Independent Software Vendors (ISVs) and Value-Added Resellers (VARs) have a unique opportunity to guide their clients toward adopting Dual Pricing strategies. This model enhances customer satisfaction by providing...
(Part III of III) How BOLD Partner, Gorilla Technologies, Found Success Offering Merchant Services

(Part III of III) How BOLD Partner, Gorilla Technologies, Found Success Offering Merchant Services

by Gary Liu | Sep 23, 2019 | Bold Partner Case Study, General Merchant Processing, Marketing

The Complete Series (Part I of III) How To Present Merchant Services to Your POS Prospects (Part II of III) How To Present Merchant Services to Your POS Clients The final part of our three part series will highlight a BOLD partner with a success rate of over 95% when...
(Part II of III) How To Present Merchant Services to Your POS Clients

(Part II of III) How To Present Merchant Services to Your POS Clients

by Gary Liu | Aug 14, 2019 | General Merchant Processing, Marketing

In the first part of this three part series, “How To Present Merchant Services to Your POS Prospects”, I covered different approaches to take  when presenting merchant processing to your POS Prospects. In this series, Part Two, I will go over the steps I took to...
(Part I of III) How To Present Merchant Services to Your POS Prospects

(Part I of III) How To Present Merchant Services to Your POS Prospects

by Gary Liu | Aug 7, 2019 | General Merchant Processing, Marketing

Contract document with rubber stamp and pen. Sign contract concept. Flat style design vector illustration isolated on green background[/caption] A question I come across a lot from our partners is “What is the best way for me to introduce merchant services to my...
The Digital Marketing Cycle- From Lead to Customer

The Digital Marketing Cycle- From Lead to Customer

by Chris | May 31, 2019 | General Merchant Processing, Marketing

Digital marketing has evolved and will continue to change for the unforeseeable future. In its infant stages, a business could see a good bit of traction from Search Engine Optimization (SEO) alone. Fast forward to recent times, many companies have had to find...
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VersiTech, LLC is a registered ISO/MSP of each of Wells Fargo Bank N.A., Concord, CA; Synovus Bank, Columbus, GA; and Axiom Bank, N.A., Maitland, FL.