Part II: History and Future of Contactless Payments

Part II: History and Future of Contactless Payments

 

Read Part 1: The History and Future of Contactless Payments Here

WHAT MAKES CONTACTLESS UNTOUCHABLE?

Formerly known as “card machines,” terminals have provided the general public with a reliable payment system that is both undervalued and overlooked. History’s first card machine revolutionized the payment system shortly after AMEX developed the first plastic payment card in 1959. Although it was not of the electronic variation, the machine “enabled merchants to produce an imprint on carbon paper slips intended for the bank, merchant and customer as proof of purchase” (Sorenson, 2019) for the first time in human history.

TRIED AND TRUE CREDIT CARD TERMINAL

The same year in which Americans celebrated their first Earth Day, the first electronic card machine was presented to the general public, in promoting the ideology of conservation. Thanks to tech giant IBM, the magnetic-striped payment card, otherwise known as credit cards, was revealed under IBM 360. (Sorenson, 2019) The use of the magnetic-stripe proved not only to be more efficient, but it was also more secure in comparison to its manual-entry predecessor, as the swipe strip was a brilliant form of encryption of personal data, as the strip contained the “name of the cardholder, card number, authorization code and expiry date of the card.” (Sorenson, 2019)

THE EVOLUTION TO EMV

In recent years, the world has been introduced to a new method of encrypted payment known as the EMV chip. Formerly known as “the smart card” (as dubbed by its inventor, Roland Moreno), the popularity of chip-use increased exponentially within the same decade, following its invention in 1975. As a matter of fact, chip-use became mandatory in France as of 1992. However, as with much of which pertaining to technological/societal advancements, the US fell behind, as EMV technology failed to fully integrate into the American payment sector until early 2015. Priority I.S.’ Vice President of Client Services Robert Copeland seems to welcome EMV technology with open arms.

“When looking at security of payments, it is important to look at how we got here. During my lifetime, mag-stripe had long been the conventional method of payment,” Copeland reminisces. “Most Americans will think that EMV is a relatively new concept, but the usage of chip cards really began in the mid-90’s.” Going into detail, Copeland explains that there are 2 types of EMV: chip and pin versus chip and signature, and, as with the encryption capabilities of the mag stripe, addresses general security concerns with the added protection of PIN or signature.

THE CONTACTLESS ERA

Two decades and two global pandemics later, the modern generation has come to adopt contactless technology as a necessity. While convenience defines the modern way of life, a newfound fear of deathly germs had become the centerpiece of 2020. Perhaps interpersonal trading was destined to integrate with an untouchable payment system known as contactless payments. Turns out, mobile payments are not always contactless, as any device capable of making payments using radio-frequency identification (RFID) technology is using contactless payment technology (NFC, 2017), wherein near field communication plays a vital role in making contactless – contactless. As cited from NearFieldCommunications.Org, “the first example of contactless payment came in the form of Speed-Pass in 1997. Mobil gas stations offered contactless payment devices that clipped onto a key ring. The customer waved the device over a labeled square at the gas pump and paid instantly.” (NFC, 2017)

Having experiences countless trials and tribulations within the payment industry, President/CEO of Priority I.S., Gary Liu, can attest to the rising of contactless payment.

“In my opinion, I do see contactless payments continue to grow in popularity here in the U.S.,” Liu attests. “Especially over the past 12-15 months during Covid, contactless payments have increased; especially in the early stages of the pandemic, during which many avoided surface contacts in fear of virus transmission.” Liu also expresses that contactless payment is not only the safer decision, but the sounder decision as well. “It’s become much easier to make a payment at Publix, etc., by simply pulling out your mobile phone.” With human-to-human contact going out of trend, Liu believes that QR codes hits a home run in the restaurant industry, as it is not only “contactless, but it is more convenient and a quicker method for consumers to make their payments without having to interact with their servers.”

Even Priority I.S. CS VP Robert Copeland, long-time EMV advocate, endorses the potential of contactless that is bound to win over even the least technology-savvy. “When you carry RFID credit cards, you need to make sure that you carry them in an RFID-protected device, and we never were told to do that with magnetic swipe or EMV. Security concerns only become more prominent with virus-laden emails and mobile links. Hackers can then steal the personal data on your device(s), which poses as more of a privacy concern in itself,” Copeland explains, “However, I will take my chances with that over having to worry the guy behind me stealing data from my physical card. The reliability of contactless is mostly dependent on how you use it.”

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Part 1: The History and Future of Contactless Payments

Part 1: The History and Future of Contactless Payments

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TRANSPARENT TRANSACTIONS YOU CAN’T TOUCH.

As with all elements in this evergreen society of progression, every evolutionary idea eventually runs its course. Within the financial sector, the 21st generation is spectating as paper currency hits the iceberg and sinks into the depths of the Atlantic. Prior to the devastating impact of a global pandemic, the use of cash had been on a steady decline, with cash transaction rates having declined from 40% in 2009 to 30% in 2019.

COVID’S EFFECT

In plain text, Covid-19 nailed the coffin on the significance of cash. With deadly germs running rampant, countless cash users turned to digital payments in fear of virus transference due to the recycled nature of cash.

Furthermore, the rise of technological advancements is disengaging the general public from traditional notary. As referenced from Barry McCarthy of Forbes Magazine, Visa’s Back to Business study found that 54% of consumers opted for retailers that provided contactless payment as an option. (McCarthy, 2020) At the mention of contactless payments, Apple/Google/Samsung Pay often come to mind. However, payment methods have expanded to the likes of QR codes on pre-pay apps such as Klarna and Afterpay, through which consumers can make purchases with advancements of the exact tender in the form of a temporary credit card, after which the user can pay off the total in increments of 4 weeks (or longer – at the expense of additional interest).

ADAPTATION

As a result of the quarantine mandate taking effect across the world, many became reliant on contactless delivery services such as Instacart, Uber Eats, DoorDash, and newer meal-kit services like Hello Fresh & Blue Apron. Even before the pandemic hit, corporate giants were slowly catching onto the public’s inherent disinterest in interpersonal interactional transactions. In 2007, Amazon launched the Amazon Fresh grocery delivery service, and the pandemic proved to be the determinant of its delayed success in 2020. On January 22nd of 2018, Amazon went a step further in launching its first Amazon Go, a store that incentivizes customers with the added convenience of a grab and go model, by which shoppers access the storefront via QR code, grab the desired products, and go.

Now more than ever, quick-pay options are in high demand. Payment methods are ever changing, and now, we’ve come home to one that our generation can call our own – one that cash or card can’t touch.

Having explored the various contactless payment methods on the market, it is vital that more consumers understand the mechanics behind these seamless transactions. Millions of people joyfully bask in the convenience of using features such as QR codes or Apple/Google/Samsung Pay without understanding the mechanical features that make them possible. Join in for “Part II: What Makes Contactless Untouchable?” in which we explore the mechanical inventions of PAX’s A920/A80, Dejavoo’s Z series, and the newest Clover terminals, that make in-store contactless processing possible.

Read Part II: History and Future of Contactless Payments Here

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A BOLD Merchant Statement Breakdown: Part Two

A BOLD Merchant Statement Breakdown: Part Two

Read Part I of the Series Here

This post is a continuation of a two-part blog series on Merchant Statements. We discuss what every processor should know about statements, how to uncover hidden fees, and a sneak peek into the BOLD. Statement Analysis process.

As mentioned in part one of this blog series, it is key for both the merchant and the processor to remember that every statement looks different. They can come in different formats or sizes while also using varied terminology or abbreviations. Bottom line, the best thing you can do as a processor is know what the rates are and what they should be. And as you’re looking through your statement, you can see what doesn’t match up. You discover the padding if things don’t match up.

Uncovering Hidden Fees

Typical ways processors are able to pad hidden fees is primarily through interchange. Due to a lack of transparency, deceptive statements make it difficult to identify hidden fees, and therefore, make it easy to fall into its trap. This brings us to a very important question: Are there any tricks to uncovering hidden fees? Gary Liu, President of ISV/VAR Channel for BOLD., says, “At the end of the day, it’s not a trick… it’s math.” Below, you can find links to Visa and Mastercard’s Interchange breakdown.

VISA USA INTERCHANGE REIMBURSEMENT FEES

MASTERCARD 2021-2022 U.S. REGION INTERCHANGE PROGRAMS AND RATES

A Transparent Approach

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At BOLD, we start our statement analysis with math. We take a look at four different sectors of fees: Processing fees, Authorization/Transaction fees, Monthly fees, and Interchange. We take the first three fees and subtract them from the total effective rate to determine whether or not hidden fees exist.

Next, we match what the merchant is currently being charged to give our partners insight as to what profit would look like if it remained the same. With that, we also offer the freedom to modify what the merchant’s statement looks like. Whether it’s a simple adjustment or completely cutting out something, we want to give a broader perspective on ways the partner could save the merchant money while maximizing their profitability.

After receiving a statement, our team will provide an analysis and proposal within 48 hours. To receive your Statement Analysis, submit a case below with your attached statement or email our PRM team at prm@boldpay.io.

Ready to Learn More?

Building An Attrition-Proof Book of Business

Building An Attrition-Proof Book of Business

Join Gary Liu, President of ISV/VAR Channel, as he sits down with James Shepherd, CEO and Founder of CCSalesPro, to discuss building a powerful, attrition-proof portfolio.

CLICK THE IMAGE BELOW TO WATCH THE VIDEO

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COVID’s Effect on PAX and Dejavoo Terminal Shortage

COVID’s Effect on PAX and Dejavoo Terminal Shortage

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COVID’S EFFECT ON TERMINAL PROCUREMENT 

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Due to the effects of COVID-19, the shipments for the PAX S300 and several Dejavoo devices appear to be on hold until May 1st, if not later. In this blog, we shed some light on the situation at hand, and share insight on terminals that could effectively be alternative options.

THE 2020 STRUGGLE WAS NO TOILET PAPER… NOW IT’S TERMINALS?

Remember that one time stores couldn’t seem to keep toilet paper on the shelves? Oddly enough, terminals seem to be the next hot topic for unnecessary deficiencies… Or at least for the merchant processing industry.

Are You Struggling with Receiving Shipments from Manufacturing Companies?

Perhaps some of you are aware of the growing battle between high demand and low supply in terms of POS terminals. PAX devices, along with Dejavoo pieces, have been largely impacted by the disconnect of shipments making it from Point A to Point B. We are here to give you the 411 on how this situation may impact your business as well as share possible solutions.

PAX Terminals

In this tug of war for terminals, the PAX S300 has taken the biggest hit. It currently holds the number one spot for POS and EMV semi-integrated solutions. After connecting with several of our vendors, it appears that every ounce of their stock is now depleted. It’s possible the inventory won’t be available until May 1st, if not later. So what’s the next step?

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Below are some alternatives that are currently high in stock:

  • PAX SP30

This device is the closest you will come to a S300. Their functions almost mirror each other completely, and come with the exact same cords. The benefits for choosing to use the SP30 is its lower price and its potential to be a permanent alternative for the S300.

  • PAX A80

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The unique feature that the A80 offers is its ability to perform in two modes: a stand-alone mode and a semi-integrated mode. These devices are in high supply and will be an effective aid for the S300 shortage.

Dejavoo Terminals

This week, Dejavoo released an announcement that there will be an increase in their prices as a result of the device shortage. This inflation is set to initiate on May 1st, however Dejavoo is offering a discount for those who are able to use a device without a dial up connection.

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On top of that, they announced that the cheaper Z8 model is out of stock and are unsure when the next shipment will arrive in the US. The Z11 is an available option, although recent issues with software have caused the company to send out additional replacement. That said, the stock numbers for that device may decrease quickly.

Why Cash Discounting is Important

This shortage issue has the potential to negatively impact businesses in multiple ways. However, Cash Discounting presents an important opportunity for these cases. There is an expected influx toward third party applications for cash discount opportunities. If and when this arises, it is vital that your relationship managers are willing and able to provide a cash discount option for various devices.

Click here to learn more.

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How BOLD Provides Greater Control and Financial Gain Through Payment Processing Services

How BOLD Provides Greater Control and Financial Gain Through Payment Processing Services

At BOLD, we strive to provide our partners with as much information, control, and features as possible. In the following blog post, we discuss what makes us unique and how partnering with us can provide your company with a larger financial gain than other processors. 

CAN YOU READ THE FINE PRINT?

Growing up, did you ever see the 1968 film, Chitty Chitty Bang Bang? Do you remember how the “Child Catcher” lured the children with free lollipops and ice cream? As an audience member, it was clear that taking the so-called “free” candies was not a wise move, but the children didn’t see it as that simply because they were naïve. 

Have you ever wondered at what point in time, in our young adult life, did we start seeing the bigger picture? Nowadays, we begin to notice strategies and tactics intertwined in a sales pitch, we learn to read the fine print, and realize that nothing is technically free in life. However, are you able to catch when you are being lured into business deals when it comes from your processor? 

THE THREE T’S TO EXCELLENT DEALS WITH BOLD

Before we dive into the nitty gritty, let’s take a look at what makes an excellent deal.

First, we know that every deal takes a life of its own. There are some that are going to make sense sticking with your processor. While others, it’s obvious that the wiser move is to collaborate with your partners. Secondly, as a dealer, you have to look at two things: buy rates and revenue share. Naturally, it is a case by case situation, but in examining the deals you should be able to notice which works best for your company. 

When you join with BOLD, you will quickly see that we are unique to any other processing company. 

Transparency 

As our partner, you may not receive the amount of free hardware or software fromBOLD that other processors offer. However, when you sign an agreement with us, the profit you receive from the deal makes up for the costs of the incentives other processors give.

Team

At BOLD., we have a team that analyzes merchant statements. In cases where you don’t have the margin to track down rate reviews, our team can show you exactly what the profit numbers and fees are for each of those statements. Not only that, we are prepared to uncover where the profits come from and how to proceed. 

Tools

BOLD offers a tool which allows partners to know and visually see a profit analysis for the merchant (for the partner). It shows the pricing that the merchant had and what other processors had in identical months. This gives you, as the partner, the freedom to determine mathematically what other value adds you are able to bring to your merchants. 

HOW A PARTNER CHANGE CAN RESULT IN A FINANCIAL GAIN

If you’re weighing the pros and cons of working with a partner company versus your processor, let me share a specific example. Perhaps this will help draw a more black and white picture for you.

Let’s say there is a multi-site company who has worked with a partner processor for roughly 3 years, but they are currently looking to save money. The company feels they had a disservice from the payment processor, and are asking a dealer who works alongside payment partners. 

Overall, if we say they have 3-4 chip reader stations at each of their locations, there is going to be a significant cost to make the change across all of their locations if they work with their bank. Realistically, it could be anywhere from $4-6K per location to maintain what the company is getting for free. That comes from adding up the retail value on the hardware; POS, machines, card readers, etc. The total cost from the processor would be around $5K, with an additional $13K to change over. 

However, if the dealer brings the company to BOLD, as a partner processor, the raw cost would be more to switch over but the monthly profit is greater. To give specific numbers, the switch over would cost about $11K, but the monthly profit would be $9K. After a few months and investing in equipment, the change with BOLD would result in larger financial gain than would be expected with a processor. 

TAKE ADVANTAGE OF PARTNERING WITH BOLD

We get it. As an entrepreneur and business owner, you have a lot on your plate. Taking out a magnifying glass to look for where money is being pulled and track down rate reviews is not something you want on your agenda. Our BOLD team wants to help. We want to provide you with as much information, control, and features as possible.

Our BOLD team would love to partner with you. Call us at (877) 900-4511 or fill out the form below.

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